Source: Boston Globe

http://www.boston.com/news/local/articles/2004/09/30/witch_city_brews_a_new_image/

On September 30, 2004 the Boston Globe reported, "[Salem, MA] has evolved into a haven for practicing witches around the country. [Christian Day] a practicing witch estimates that there are at least a few hundred witches in Salem, who meet regularly to call on the spirits. Witches like Day say that, contrary to popular belief, they do not practice evil or worship the devil. Satan, they say, is a product of the Christian tradition and does not appear in witchcraft... City officials think the time has come for the Witch City to play down the history that has linked Salem to the supernatural ever since 19 accused witches were hanged on Gallows Hill in 1692. The city's tourism group has hired a Boston firm to reinvent Salem's image, to emphasize its art, ships, architecture, restaurants, and shopping."