New T Ads Reach Out to Hub’s Nonbelievers

October 28, 2009

Author: David Abel

Source: The Boston Globe

Beside ads beckoning believers to explore Islam, attend services at the Boston Chinese Ev angelical Church, or learn about the healing powers of Christian Science, the walls of the city’s subway cars will make room this month for another creed: nonbelief.

A group called the Boston Area Coalition of Reason has spent $11,000 to buy ads on more than 200 subway cars on the Red Line and Green Line to raise awareness about people who believe that God is a myth. Surveys suggest that they account for an increasing number of Americans.

The ads, which were unveiled yesterday and will be up for the next month, are set in a background of blue sky with puffy clouds. The bold-lettered message reads: “Good without God? Millions of Americans Are.’’

“The point of this ‘Good without God’ campaign is to reach out to the millions of humanists, atheists, and agnostics living in the United States,’’ said Fred Edwords, head of the United Coalition of Reason, which is sponsoring the campaign in Boston, as well as similar efforts in New York, New Jersey, and Chicago. “Nontheists sometimes don’t realize there’s a community out there for them, because they’re inundated with religious messages at every turn. So we hope this will serve as a beacon and let them know they aren’t alone.’’