New Dow Golbal Advert Features Sikhs

April 10, 2008

Author: Staff Writer

Source: SikhNet

The March 4 issue of Fortune Magazine features Steve Jobs on the cover, but inside you'll find DOW Chemical's new "Human Element" ad campaign featuring Sikh schoolboys front and center.

Produced by the world-renowned National Geographic photographer Steve McCurry. Dow's new "Human Element" ad campaign debuted to glowing reviews in the U.S. The television and print campaign uses dramatic images and vivid prose to make the point that adding the "human element" to chemistry empowers DOW to address some of the most difficult challenges facing society today.