Muslim 'Peace' Adverts Launched

October 1, 2007

Author: Staff Writer

Source: BBC News

http://news.bbc.co.uk/1/hi/uk/7021323.stm

An advertising campaign promoting British Muslims as integrated citizens who reject extremism has been launched.

Islam is Peace - formed after the bombings in London in July 2005 - has initially placed adverts on the capital's buses and Underground trains.

They show a range of Muslims - including a policewoman, a Scout group and the chef Michael Barry - with the slogan "Proud to be a British Muslim".

Organisers say research shows many Britons associate Islam with terrorism.