Source: The New York Times
On September 22, 2005 The New York Times reported, "In the last year or so, Barbie dolls have all but disappeared from the shelves of many toy stores in the Middle East. In their place, there is Fulla, a dark-eyed doll with, as her creator puts it, 'Muslim values.' Fulla roughly shares Barbie's size and proportions, but steps out of her shiny pink box wearing a black abaya and matching head scarf. She is named after a type of jasmine that grows in the Levant, and although she has an extensive and beautiful wardrobe (sold separately, of course), Fulla is usually displayed wearing her modest 'outdoor fashion.' Fulla's creator, NewBoy Design Studio, based in Syria, introduced her in November 2003, and she has quickly become a best seller all over the region. It is nearly impossible to walk into a corner shop in Syria or Egypt or Jordan or Qatar without encountering Fulla breakfast cereal or Fulla chewing gum or not to see little girls pedaling down the street on their Fulla bicycles, all in trademark 'Fulla pink.'"