Muslim Advocacy Efforts

April 21, 2000

Source: Los Angeles Times

On April 21, 2000, the Los Angeles Times reported that it is removing controversial advertisements for the newspaper depicting bikini-clad women and chador-covered Islamic women. James Helin, the chief marketing officer for the Los Angeles Times, said the advertisements were being removed because they "have had their life": "People have seen it and had very strong reactions to it. We're not going to get much more mileage from it." The advertisements were protested by Muslim and feminist organizations and over 200 people on the Los Angeles Times editorial staff.