Malaysia Seeks to Export Its Halal Credentials to China

December 21, 2010

Author: Liz Gooch

Source: The New York Times

Electrical goods, coffee, herbs and spices are among the products that MasterMalaysia Global usually trades with its Chinese partners.

Next year, however, the company, which is based in Kuala Lumpur, is planning to help export another home-grown commodity to China — Malaysia’s knowledge of producing halal goods, food permissible under Islam.

With the global halal industry worth an estimated $2.1 trillion, much of it centered on food products like meat, Malaysia is keen to become a bigger player — with the help of China.