Israel and Palestinian Authority to Jointly Market Region as Pilgrimage Destination

December 26, 2004

Source: News Service

On December 26, 2004 News Service reported, "Israel and the Palestinian Authority plan to jointly market their region as a pilgrimage destination, Israel's Ministry of Tourism announced Sunday (Dec. 26). Israeli Tourism Ministry Director General Eli Cohen and his Palestinian counterpart, Dr. Bajis Ismail, agreed on the plan during a meeting in early December. The campaign, which will initially cost $500,000, will target Greece, Poland, the Czech Republic and Hungary. In a sign that relations between Israel and the Palestinians are improving, the two sides have agreed to place the symbols of both ministries on advertisements promoting tourism to the Holy Land."