Source: Los Angeles Times
On July 29, 1999, the Los Angeles Times reported that the Hindu Festival of Chariots, the 23rd annual Americanized version of the celebration held in Orissa, India, will take place on Sunday, August 1st. Instead of three chariots, three 10-story floats, which represent the effigies of Krishna, his brother Balarama, and his sister Subhadra, will be pulled by people in a festive procession down Ocean Front Walk from Santa Monica to Venice. This festival in India marks the end of summer and the growing season. The celebration will feature a sitar player, a spiritual rock band, two dance groups from Los Angeles, and a theatrical troupe from Florida. Exhibits will include vegetarian cooking demonstrations, clothing and jewelry booths, and a photo display of chariot festivals from around the world.